Top Marketing Methods for B2B and B2C

The differences between B2C and B2B marketing are significant, but they are not mutually exclusive. B2C marketing targets consumers, while B2B marketing focuses on engaging customers and understanding a large amount of data. Airbnb and Amazon have figured out how to market to both types of customers. Ultimately, you must decide which type of marketing strategy works best for you. Listed below are some examples of top B2B marketing strategies.

Content marketing

The most effective B2B and B2C content marketing strategies revolve around knowing your target audience. To do this, you must develop a buyer persona or customer profile. To make this process easier, here are some tips for content marketing. You can also create an interactive customer journey map and include videos in your content. These are just a few of the B2B content marketing strategies.

Influencer marketing

Whether you’re planning a campaign for B2B or B2C, you’ve probably heard of influencer marketing. But how does influencer marketing work? It’s an effective way to promote a brand or product through the help of established thought leaders and authority figures. Influencer marketing requires a financial transaction to make it work. Influencers are established thought leaders, speakers, and writers who are willing to promote a brand in exchange for a fee. You may have to invest in creating content for influencers, procuring equipment, or software to track their success.

Email marketing

When sending an email, it’s essential to send it at the right time. While B2C customers are likely to check their email throughout the day, they are more likely to read your messages during the office hours. Most people read emails in the morning before they get to work, so sending them at this time will maximize your open and click-through rates. You should also optimize your email for mobile users, as poorly optimized emails will generate lower open and conversion rates.

Video marketing

Increasingly, marketers are turning to video content to attract new customers. The benefits of using video are plentiful. It not only promotes your brand, it can be an invaluable asset to your bottom line. The majority of marketers plan to increase their budget for video production in the future. In addition, 72% of users say that they prefer videos to text, making them an effective tool for building trust and impressing clients.

Off-site content marketing

The rise of content marketing is no longer limited to the Web. It is increasingly becoming an integral part of a company’s business strategy, from blog posts to sales collateral. And because B2C and B2B marketers have very different goals, content marketing strategies should be tailored accordingly. Listed below are three of the most effective content marketing methods for each of these business types.


Brands that sell consumer products use influencer marketing to reach potential customers. Although B2C companies typically utilize influencers, the same strategy can be used for B2B companies. Influencers can tap into key business-to-business conversations, which can be advantageous for both companies. In addition to building brand awareness, influencers also have the benefit of creating social proof. Before the digital age, word-of-mouth marketing was the primary method of marketing, but now great content is so costly that brands end up paying for distribution and creation of it.