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Receive our Internet Tip of the Week ...
and strengthen your internet marketing as a result ... from Pathmaker Marketing.
Here's some of the Tips we'll cover in our weekly eNewsletter:
Website Design:
Five Basic Web Development Steps:
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Determine Your Goals and Objectives
(store, leads, info, community, outreach, video, wiki)
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Decide on Your Essentials
(Domain (URL), Host, eCommerce, Database)
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Develop Your Site Ingredients
(SiteMap, Copy, Graphics, Navigation)
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Design and Publish Your Site
(Appearance, Functionality, Load Times)
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Improve & Enhance Your Site
Website Communication & Promotion:
Five Basic Communication Steps:
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Generate Traffic with Online Promotions
(SEO, PPC, Links, Banners, Email, Co-Registrations, Viral, Media, Press, etc)
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Convert Traffic into Useable Assets [lists, leads, gifts, sales] with Online Enticements
(Freebies, eNewsletters, Offers, Access to Content, Community)
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Implement an Electronic Welcome Series
(Present Vision, Establish Tone, Minister)
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Develop Ongoing Relationships by eMail
(eNewsletters, Announcements, Offers)
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Synergize Online and Offline Communication
(email, direct mail, telephone, media, etc)
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