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in our free eNewsletter from Pathmaker Marketing.

Here's some of the topics we'll cover in our regular editions

Website Design:

Five Basic Web Development Steps:

1. Determine Your Goals and Objectives
   (store, leads, info, community, outreach, video, wiki)
2. Decide on Your Essentials
   (Domain (URL), Host, eCommerce, Database)
3. Develop Your Site Ingredients
   (SiteMap, Copy, Graphics, Navigation)
4. Design and Publish Your Site
   (Appearance, Functionality, Load Times)
5. Improve & Enhance Your Site

Website Communication & Promotion:

Five Basic Communication Steps:

1. Generate Traffic with Online Promotions
   (SEO, PPC, Links, Banners, Email, Co-Registrations, Viral, Media, Press, etc)
2. 2. Convert Traffic into Useable Assets [lists, leads, gifts, sales] with Online Enticements
   (Freebies, eNewsletters, Offers, Access to Content, Community)
3. 3. Implement an Electronic Welcome Series
   (Present Vision, Establish Tone, Minister)
4. 4. Develop Ongoing Relationships by eMail
   (eNewsletters, Announcements, Offers)
5. 5. Synergize Online and Offline Communication
   (email, direct mail, telephone, media, etc)