It's eye-opening to learn ...
How many people are searching for what you offer.

Prospecting online for new donors or customers. Sound challenging? It can be. But it can also be an illuminating endeavor when you learn how many people are searching for what you offer. The depth of traffic on the web is incredible, and you're goal is often as straighforward as learning how to divert the traffic onto your site.

Online, you've got many tools at your disposal to accomplish this task: email prospecting to third-party opt-in files, banner advertising on high traffic sites, eNewsletter inclusions, organic search engine optimization, pay-per-click advertising on Google, Yahoo and MSN, high-quality inbound links, co-registrations, and more.

Plus, a strategic welcome series can convert a total stranger to your site into a free member/subscriber who has opted into your eNewsletters, and also given you their mailing and telephone information. In a brief moment you can turn soft intangible assets, like unknown site visitors, into valuable tangible assets like lists, leads, sales or gifts.